Avery Dennison HMAs Now TÜV-Certified
Avery Dennison Labels and Packaging Materials Europe has announced that the vast majority of its rubber-based hotmelt adhesives have been certified for bio-based content by well-known European certifying body TÜV Austria.
The certification ensures that these adhesives contain at least of 20% renewable raw materials and reflects the company’s dedication to continue using renewable content in its products.
Due to increased environmental awareness among consumers, demand for products based on renewable raw materials has been growing. Rubber hotmelt adhesives, particularly used in applications such as shipping and logistics, are no exception. TÜV Austria offers its “OK biobased” certification as an independent guarantee of the percentage of renewable content in products.
Depending on their content, products can be certified as one-, two-, three-, or four-star bio-based, “Getting this certification reflects our ongoing efforts to become a more sustainable supplier. More importantly, it will help us support brand owners in their own journeys to become more sustainable by raising awareness of opportunities to use bio-based adhesives in their packaging.” commented Maarten Zubli, Marketing Manager of Paper and Variable Information Products at Avery Dennison.
Avery Dennison's Director of Marketing Strategy and Sustainability, Alena Maran, added: “Increasing our use of recycled and renewable content is a major pillar of our sustainability strategy. This certification demonstrates our commitment to developing even more sustainable solutions and doing our part to advance the circular economy.”
The new certification applies to 98% of Avery Dennison’s rubber-based hotmelt adhesive volume. Most adhesives, such as S2045N, S2047N, and TS8000, have received the 2-star certification (guaranteed minimum of 40% renewable content), while adhesives S2065N and C2075N have been granted a 1-star certification (minimum of 20% renewable content).
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