55th Anniversary of Kimpaz
Started its commercial activities in Eminönü district of Istanbul in 1967 and became one of the most important players of the
Turkish Chemical Industry since its establishment, Kimpaz aims to bring a new breath to the sector.
Celebrating its 55th anniversary this year, the brand has called third period as the year of transformation and change. With the investments made in this context, 75 percent of the target projects have already been implemented.
In addition to making significant contributions to the chemical sector, in 2022 the most important agenda items of Kimpaz, aiming to realize high-value-added cooperation with its suppliers, are “Digital Transformation” and “Digital Branding”.
“New Logo and New Slogan”
Being one of the leading brands of the Turkish chemical sector, Kimpaz has renewed its logo with a minimalist design. The new logo was inspired by the brand’s innovative stance and energy.
The words inspired by Kimpaz in the new logo design are “excitement, trust, expert, maturity and friendly”. Kimpaz renewed its slogan as “Chemistry of Life” in addition to its logo and embroidered its passion and spirit of contacting life into its slogan.
Kimpaz Deputy General Manager Burcu Filiz Güngör said in her statement that: “For brands, the logo plays a critical role in reflecting the spirit of the brand and revealing its energy. Our new logo fully serves Kimpaz’s new brand identity and perspective
and offers a more dynamic appearance.
The products we have been mediating the production of for 55 years have a high power to be in life and touch every stage of life. Therefore, we have an important influence and role in the formation of the phenomenon of life. It is precisely based on this effect that we have renewed our slogan as “Chemistry of Life.”
“Digital Transformation is the Most Important Agenda”
Continuing to grow with the mission of winning, gaining and leading the competition by developing the skills and competencies of its stakeholders in the light of its knowledge,
experience and values, another issue that Kimpaz attaches importance to in its 55th anniversary is its digital transformation efforts.
Adopting digital transformation works at all levels, Kimpaz implements important digital
transformation projects such as WMS, BPM and Business Intelligence. It is aimed to include the projects in all operations in a feasible way in 2022.
As well as the impact of digital transformation projects on business processes, environmental factors such as the use of less paper are also taken into account.
Kimpaz Deputy General Manager
Burcu Filiz Güngör
