We held a pleasant interview with Mr. Ziya Çankal, CEO of Dekoral Boya. Çankal drew attention to the importance they attach to sustainability and R&D and gave information about the domestic and international activities of Dekoral Boya.
Could you please tell us about yourself and your professional background?
I am Ziya Çankal, the founder of Dekoral Boya and the leader of the great team we have created today. I am happy to be writing a new page of the story started in 2000 every day.
In this respect, being one of the top 100 fastest growing companies in Turkey in its sector
in 2020, is not a coincidence, but a consequence. We work for innovation since our foundation and serve added value to Turkey’s future vision. While offering an innovation in every step we take in the meanwhile we ensure awareness in quality with competitive
prices.
We wish a total, sustainable development with our partners and esteemed customers, instead of individual or company development. Wish to present innovative solutions supporting industrial development with a mindset foreseeing the future in medium and long term....
Could you please give information on the history and areas of activity of Dekoral Boya?
When we touched the first
paint can in 2000, we were dreaming of today. Today, we are an industrial paint company, a manufacturer and distributor, with years of industry experience and a great team.
We continue to move forward confidently with the support of our partners by eliminating the limits in our service to offer our customers a comfort zone. We decided to make investments with information and savings we acquired in the framework of this development.
We created our own brand in 2020 under the name CORAL. In just 3 years, CORAL has proved itself by standing out with both its quality and Dekoral Boya’s difference. Today, Dekoral Boya is your solution partner serving in every corner of Turkey with the CORAL brand and its partners. Our name is our greatest reference.
Could you please give information on the products and services you provide? What are your target industries?
We carry on to meet every kind of needs of your projects and provide added value to industry with innovative solutions. We accommodate dealerships of leading companies
shaping the world’s paint industry, such as PPG, SELEMIX, SIGMA, ZINGA, MIRKA, KARBOSAN.
In this context, we approach our customers with the motto: “We do not just produce paint; we add quality, function and speed to our business, while offering comfort to our customers.”
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Ziya Çankal[/caption]
Could you inform us about your domestic and international activities?
In 2022, we started dealership structuring activities in every region of Turkey, especially in Central Anatolia. In this context, we established a dealership network in 15 cities. By the end of 2023, we aim to increase this number to 30.
For the overseas market, we plan to export 20% of our monthly production by the end of 2023 by recruiting experienced colleagues in the sector in the last quarter of 2022.
Could you please give information on the environmental policy and sustainability approach
of Dekoral Boya?
As Dekoral Boya, we are committed to comply with the environmental legislation in force and other conditions that the organization is automatically subject to in determining and managing environmental risks by taking into account the environmental impacts and dimensions that may arise from our activities, to prevent pollution that may occur at the source by taking into account the environmental impacts in all production stages of our products, to prefer sustainable resources to minimize the effects of climate change and to use natural resources in the most efficient way, to continuously improve, develop and review environmental performance with the contribution of employees at all levels.
Could you please inform us about the innovation and R&D studies conducted by Dekoral
Boya?
In order not to ignore the global raw material and energy crises, we are carrying out R&D studies on creating coloring machines so that our dealers can produce all the products in our sales with minimum stock to our customers with the “Minimum cost, maximum efficiency”.
By the end of 2023, we will take our place among the innovative companies leading the sector by establishing this system in all our dealers.
What are the investment plans of Dekoral Boya in future? Could you please tell us about
your priorities on investing?
As Dekoral Boya, our first priority among our investment plans for 2023 is to create a comprehensive quality control and R&D center to produce innovative products for the sector and to put an end to the stereotypical product understanding.
In this context, we plan to help increase the business volume by offering more innovative products to our customers in terms of time, labor and cost by developing products that are not widely available in the market.
