Sustainability in Decorative Coatings
Covestro, a global leader in decorative coating resin solutions, today announced the launch of a new method as part of its ambition to enable more sustainable and safer decorative paints and coatings solutions. Covestro will expand its Decovery® family of resins and added-value services to satisfy the expectations of its customers and markets as part of this new strategy, which capitalizes on the company's leadership position in bio-based resin innovation.
There is currently an unprecedented demand for sustainable products that protect health and safety while promoting functionality and efficiency across the worldwide decorative coatings sector - from regulatory authorities, professional painters, and consumers alike. Environmentally friendly paints are currently the most requested innovation among painters in the EMEA region, according to a recent Paint Monitor research. And, with the ornamental business moving so quickly, it's becoming more crucial than ever for paint makers to stand out by satisfying these demands.
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Covestro expands portfolio of resins made with plants to turbocharge sustainability in decorative coatings.
(Photo: Covestro AG: COVPR002)[/caption]
Covestro’s ‘Decorative House of resins’ strategy aims to address these requirements through three key pillars: proprietary market insights, its advanced resin technology toolbox, and its frontrunning position in bio-based innovation. The organization’s latest initiative – known as ‘A natural home to create more sustainable paints’ – focuses specifically on this last pillar and the plant-based family of Decovery® resins, which have bio-based content up to 52%, verified to C14 standards.
In particular, to further drive the decorative market’s adoption of bio-based solutions, Covestro is expanding its Decovery® family of resins, which will open new sustainable horizons for the decorative coatings market. Together with additional services such as technical advice, sustainability dialog workshops, and marketing support, these solutions will enable Covestro’s customers to deliver a wider range of coatings that protect the planet without compromising performance.
Gerjan van Laar, Marketing Manager Architectural: “I’m thrilled to be introducing ‘A natural home to create more sustainable paints’ and launching our latest Decovery® innovations! By expanding our range of more sustainable, safer, high-performance bio-based solutions that meet the needs of the decorative coatings market, we’re helping our customers differentiate themselves while making a positive impact on our industry. More than ever, for paint manufacturers, the switch to bio-based decorative coatings is within reach!”
