Certified Portfolio of Vegan Labels \ Avery Dennison launches the first certified portfolio of vegan labels
With the launch of a new certified portfolio of vegan labels that contain no animal-derived components, Avery Dennison has achieved yet another market first. Furthermore, none of the items in the portfolio were created using animal testing or GMOs derived from animals. As a result, EVE VEGAN®, an independent organization founded by Vegan France and dedicated to promoting vegan alternatives in various industries, including food and medicine, has approved the collection.
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Avery Dennison launches the first certified portfolio of vegan labels. (Photos: Avery Dennison, PR465)[/caption]
There are six paper facestocks, three adhesives, and two liners in the collection at the time of launch, and they can be mixed and matched to meet customer needs. In terms of converting and application, each item compares favorably to non-vegan alternatives. There are plans to expand the range with new paper facestocks based on converter and end user needs.
“Veganism goes beyond diet,” says Luuk Zonneveld, product manager at Avery Dennison. “It’s a philosophy and way of life centered on avoiding animal exploitation for food, clothing and everything else you can think of. Naturally, this extends into the world of packaging, and we’re excited to help brand owners take their dedication to being cruelty-free to the next level with these innovative labels developed by our R&D team.”
The new labels, which are suitable for the beauty, wine and spirits, and food and beverage industries, also serve as a unique selling point for brands. Companies can use the certification to assure customers that their entire purchase, including packaging, adheres to their values.
“We’re very proud to have received EVE VEGAN® certification and consider it a powerful symbol that lets brand owners, and their customers, know we take our commitments seriously.” says Luuk.
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