Pantone ® Color of the Year 2019 Living Coral in plastics designs. Illustrated in various resin types, designs in plastic integrate attractiveness and multiple performance requirements. The campaign “Performance beyond dazzling impressions” includes colors and effects that perform safely, reliably, and brilliantly.
In a continued collaboration with the Pantone Color Institute, BASF has created a collection of plastic designs inspired by the Pantone® color of the year 2019, PANTONE 16-1546, Living Coral.
Supporting performance as well as aesthetic appearance, the new collection features a selection of Colors&Effects® pigments that accentuate color, finish and design all while meeting versatile industry requirements.
“The new campaign ‘Performance beyond dazzling impressions’ demonstrates how our pigments enable performance in plastic designs,” said Meli Laurance, Commercial Industry Manager for Plastics at BASF.
“Drawing on the life-affirming and energizing shade of Living Coral, we were inspired to create a shade collection that first dazzles the consumer, and further, reliably and safely performs in the targeted applications.”
