Tekzen Marketing Manager Mehmet Cem Kızılkaya evaluated the year 2018 we left behind. Cem Kızılkaya stated that Tekzen reached its target figures in 2018 and stated “We are closing 2018 with a turnover above 1 billion TL. We have 138 stores in 59 provinces and 4 stores abroad. We employ approximately 3,000 people.
2019 will be “Omnichannel” and Do It Yourself 201 Year
He explained as, in order to be an effective distribution channel from DIY stores to express stores, from commercial sales to the online site at the same time, they have increased their technological investments.
Tekzen Marketing Manager Mehmet Cem Kızılkaya pointed out that the shopping dynamics of the consumer showed a rapid change and he stated that the online retailing should be managed with the same professional approach.
Retailers Can Manage Online and Physical Sales Channels at the Same Time
Mehmet Cem Kızılkaya, “The development of online retailing is often seen as a threat to the retail sector, but this is not the right approach. While classic stores continue to be the first choice for customers, omnichannel applications are becoming widespread, and the average sales per customer is increasing.
With the technological developments, customers’ shopping experiences are digitalizing. In near future, companies that can manage both channels will succeed. We have 200 thousand kinds of products in our online channel, the fastest and most reliable way to reach every corner of Turkey.
Our online sales channel has a 10% share in total ofline+online sales. We aim to increase this to 15% in 2020. Mehmet Cem Kızılkaya also gave information about the operations abroad; “As Turkey’s 100 percent domestic capital overseas retail chains, we will evaluate our investments in 2019.
In the last quarter of 2018, we signed a strategic cooperation agreement with Al Meera Holding, Qatar’s largest retailer. In 2019, we will continue our activities abroad, in the markets of different countries as a result of our cooperation with Qatar.”
