Personal Care, Getting Personal
With its new BeautyCraft Boosters Skincare and Cleansing collections, Clariant gives beauty brands a head start in delighting consumers with individually customizable and high-efficacy products.
BeautyCraft Boosters offer ideas and ready-to-use formulations for creating a transformative Personal Care experience that focuses on end-user and regimen versatility. Each collection includes a base formula as well as multiple booster variants that enhance or change the functionality of the base, satisfying a long-standing consumer desire for more control.
“Not every day is the same when it comes to a person’s skin or hair care needs. Our BeautyCraft Booster collections let brands put the consumer in the driving seat of their personal care regimen, giving the individual hands-on control over what’s important at a particular time. Simply by adding a few drops of a specific booster to a base moisturizer or cleanser that product will transform into a much-needed exfoliating scrub, a mattifying lotion, or even an anti-frizz rinse-off hair shampoo. So simple yet so effective, the possibilities for personalization are endless,” says Tori Dunn, Applications Chemist at Clariant and the formulator behind these boosters.
Clariant's new concept addresses a wide range of current beauty consumer needs, from providing a WOW factor, transformational experience to ensuring mild formulations, natural origin content, environmental label compatibility, and, most importantly, data-backed efficacy. Novel texture and color changes add to the appeal of the product while also providing the practicality of feeling or seeing the transformation in action.
The base formulas and boosters comprise a variety of mild functional ingredients and actives. These range from mild sugar surfactants like GlucoTain® Sense and GlucoTain Care (excellent sensory additives), to actives like BioDTox®, which offer strong antioxidant protection from pollutants. Backing these formulations, Clariant has substantiated a number of claims through testing such as skin moisturization, sting test, and frizz evaluation. These results can aid brands in delivering products that are backed by credibly, proven claims.
In a nutshell, here's what the BeautyCraft Collections are all about:
The Cleansing Collection: Transform this every-day “not your basic cleanser” into a fun marshmallow-like detoxifying wash, a gentle facial scrub, a potent anti-frizz hair shampoo, or a perfectly pH balanced gel to oil intimate cleanser.
The Skincare Collection: Transform a daily hydrating gel serum into a skin energizing morning moisturizer, a mattifying face lotion, an illuminating primer base, or a pollution protecting face and neck milk.
To hear from the experts directly, join Clariant’s North America Personal Care team for an inspirational webinar: BeautyCraft Boosters – A Customized Personal Care Experience. The webinar will be led by our Technical team where they will walk attendees through Clariant’s newest concept that spotlights the trend of customization. Register to secure a place and take part in the discussion on March 31, 2022 at 2:00 PM ET.
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