Axalta Announces Global Automotive Color of 2023

Axalta Coating Systems, a leading global coatings company, announced its 2023 Global Automotive Color of the Year – Techno Blue. This is the ninth year that Axalta has highlighted a popular color. Axalta’s 2022 Automotive Color Trends ‘Powered by Color’ emphasizes the generational trends, changing reality and positive outlook that shaped this 2023 selection. Techno Blue is a gripping color that is compatible with today’s lively energy. The modern, unusual shade also represents the transition from the real to virtual world. “This year’s color is vibrant and radiates positivity. Techno Blue is a bold contrast to the luxurious Royal Magenta, Axalta’s 2022 Color of the Year, shifting people’s mindsets towards futuristic thinking. I’m proud that our Mobility team continues to drive trends throughout the automotive industry.” commented Hadi Awada, Senior Vice President, Global Mobility at Axalta. Techno Blue is designed for various coating solutions and enriches the already diverse Axalta color palette. As a leading color expert in paint and coatings, Axalta uses its cutting-edge technology and advanced color formulations to drive future color trends.   Source