Yellow Wood Partners to Acquire Suave
Yellow Wood Partners, a Boston-based private equity firm focused on investing in consumer brands and companies, today announced that it has signed a definitive agreement with Unilever to acquire its beauty and personal care brand, Suave. The transaction is expected to be closed in the second quarter of 2023.
Dana Schmaltz, Partner of Yellow Wood Partners, commented, "We are excited to have created a strong working relationship with Unilever in this transaction. Yellow Wood's intense focus on investing in and operating consumer brands led us to purchase the iconic Suave brand in North America from Unilever.
Suave is ubiquitously recognized for its long history of providing accessible high-quality beauty products to American consumers dating to the 1930s and we are excited to add it to our portfolio of investments. We especially want to thank Unilever for their collaboration as we move forward to completing this carveout. We believe our extensive experience with divestitures of large and small brands from multi-national consumer branded companies such as Bayer and Reckitt will help us successfully transition and grow Suave as a focused brand in the Yellow Wood portfolio."
Suave is known for being one of the first brands in the 1930s to bring salon-quality hair care to the general public. The Suave brand sells products for women, men and kids in mass retailers and ecommerce platforms. The company's offerings include skin care, styling products, body wash, antiperspirants and deodorants, shampoos, conditioners, treatments, and serums for the hair and body.
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